1. Increase Visibility: Create campaigns to publicize your services or products on social media or through email marketing. 

2. Better Understanding of Market Trends: Track and analyze the performance and effectiveness of marketing campaigns with Odoo's tools. 

3. Target Appropriate Audiences: Use targeted outreach campaigns to reach out to audiences aligned with your brand. 

4. Automation: Create automated campaigns to streamline communication and save time. 

5. Integrate Your Marketing Stack: Integrate marketing tools across all platforms, such as Google Ads, social media accounts, and email services. 

6. Lead Tracking: Track leads throughout the marketing funnel and better understand customer behaviors. 

7. Cost Savings: Odoo marketing tools are cost-effective and reduce the cost of maintaining and creating a marketing portfolio.